Small Business Websites 10 Reasons Why You Need One

 

Introduction

 

Small and medium sized enterprises (SMEs) is defined in the UK as, any business with fewer than 250 employees. There were 5.9 million SMEs in the UK in 2019.  The majority of those small businesses operate with less than 9 employees.  How many of them don’t have a small business website?

 

Research by Approved Index, a B2B comparison site for business services, has revealed that in 2018, 1.98 million small business did not have a website.  Their findings also suggested that introducing a website into a small business sales funnel, would uplift the company revenue by £173,769.  So, there are 173,769 reasons to post a company website.

 

In this blog we will outline 10 reasons why we think you need a small business website.

 

1 Small Business Websites & Marketing Strategy

 

If you want to be part of the business world, you have to compete in your market.

The internet is a part of your potential market and has huge potential to increase revenue.  So, it does not matter how small your business is, you should consider a small business website as part of your marketing strategy.

 

So, you have a new business in mind, what’s your marketing strategy?  Part of any business plan must include a marketing strategy for your services or products.  If your customers don’t know you exist, you have no customers.  Without a small business website your customers are less likely to be able to find, contact and buy from you.

 

2 Small Business Marketing Funnels

 

There is a great deal of information about marketing funnels out there.  We highly recommend that you look at some information about them.  It will really help to get you thinking about how you are going to market your business.  We have an informative blog post to give you an insight into the process of formulating your marketing funnel.

 

Developing a marketing funnel will help you to breakdown the customers journey, from lead to purchase. This will give you an idea of how to sell to prospective customers in an easily understandable and scalable way. The marketing funnel also allows you to measure and predict patterns within marketing campaigns and make adjustments to maximise returns.

 

When you produce your marketing funnel, it’s likely that some form of web presence will be required.  So, whether it’s a simple landing page or full-blown business website you are going to want one.

 

 3 To Create a Brand Identity

 

Wikipedia states that “A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers”.   So, creating your small business brand strategy will help you get recognised and stand out from the competition.

 

We also know from research that it takes between 5 and 7 customers to business touchpoints, before they are confident to make a purchase.  The better your brand is promoted throughout those touchpoints the more sales you are going to make. 

 

Would you buy from a small business without checking out their internet presence?  So, let’s say you wanted to go on a golfing holiday, how would you research where to go?  Here is a possible scenario:

 

Touchpoint 1. 

You see an advert on Facebook.  Is this by accident, no you have been targeted in an add.

 

Touchpoint 2. 

You like the look of the add because it’s been set up to attract a target audience!  So, you open the add and read what they have to offer.

 

Touchpoint 3. 

That looks good so, you click on the link to their holiday offer and end up on their small business website.

 

Touchpoint 4. 

You like what you see but it’s a lot of money.  So, you look at TripAdvisor.  Really good reviews but still not ready to purchase the holiday.

 

Touchpoint 5. 

You check out the internet to see if there are any other places you are interested in.  Their website is fantastic, you liked the branding and imagery and the price is comparable to the others.

 

Touchpoint 6. 

You go back on their small business website.  You sent them a contact message asking a question.

 

Touchpoint 7. 

You get a reply almost immediately, and the person on the call is really warm, friendly.  She asks if you want to make a booking as she can take care of everything for you, no problem.  What do you do?  You Buy.

 

Does that process sound familiar to you.  So, knowing that this Is a likely scenario you need to set your small business branding strategy, with that process in mind.  You brand and company values need to run throughout the process.  That includes having a great small business website.

 

4. Increase Your Credibility and Expertise

 

Presenting your company through your branding strategy with your customers as your focus, will help you stand out from your competition.  A website is a really useful tool enabling you to set out an incredible amount of information about you and your business.

 

The use of blog posts on your small business website, can have a significant impact on website visitors and conversion rates.  So, creating blog posts is well worth the effort.

 

5. Increase Exposure of your products and Services

 

You might feel that your small local business does not need to reach to all corners of the world.  However, search engines focus heavily on local searches.  Small business websites are really important if you want potential customers in your area to be able to find you.

 

A small business website is able to host a wealth of information about your business and your products and services.  Your customers need to find it, how would you provide this information without a website?

 

 6. Capture Your Customers Attention

 

One of the most important reasons you need a small business website is to attract new customers.  As potential customers look around the internet, they are looking for an answer to a problem.  Provide them with the answer to that problem with your products or services and you have a new customer.  They would not have found you without having a solid well designed and technically built website.

 

7. Collect Customer Information

 

One of the advantages of having a website is that you can collect a great deal of information about your potential customers.  Google Analytics is definitely worth integrating into your site back end.  It can provide a lot of information about your visitors, there age, sex, interests and what social network they like to use to name a few.

 

People are also quite comfortable generally in contacting you via chat or contact forms.  This will provide their name and email address as a minimum.  You can also add any other fields you want to collect the information you need to help them.

 

So, a small business website will provide you with some very interesting information that will be really useful for fine tuning your business offer.

 

8. Create Some Automation

 

Automation within your sales funnel will help with your scalability.  You want to ensure that you use your website to automate as many routine tasks as possible. 

 

A doctor’s surgery is a good example.  A good website where patients can get up to date information about general medical issues and book appointments, will reduce the number of calls into the surgery.  This will relieve time pressured staff to deal with patients rather than lots of phone calls or unnecessary walk in visits.

 

9. Support your Customers

 

The doctor’s surgery analogy is also about providing support.  A customer purchasing once from your business is good but, a customer that returns and refers is gold dust.  If you provide a good service or product with great support, you are far more likely to make a success of your small business.  A website will help you do that.

10. We Can Help

 

With webhosting platforms like Wix and Godaddy you can build a basic small business website yourself.  However, no matter what they say the learning curve is steep.  It will take you a lot of time and effort and you are likely to end up with a website that is not as good as your competitions.

 

Building a webpage is one thing, setting up a website that is designed well and technically sound for SEO purposes is a different proposition.  We specialise in helping small business get their web presence right first time.  This saves our clients time and money, helping them to get their business where they want it to be.

 

Contact us if you would like to start a conversation using the contact form below.

 

 

 

 

 

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